The Future of Digital Marketing – Artificial Intelligence

The second instalment in the Future of Digital Marketing looks at artificial intelligence, or AI. The phrase ‘artificial intelligence’ generally conjures up thoughts of malevolent computers in space, or of humanity-destroying robot corporations, however we humans are becoming closer and closer to achieving true AI. While the jury is out on the official definition of…

The Future of Digital Marketing – Machine Learning

In the first instalment of The Future of Digital Marketing, we’ll have a look at machine learning and what it means for technology in general, but marketing specifically. First, what is machine learning? Machine learning is, in essence, the process in which a computer finds patterns in a given set of data, and then utilises…