Record Store Day

The recently celebrated Record Store Day is held annually on a Saturday in the middle of April. The day was created and celebrates the unique culture of the independent record store. With famous artists such as Iggy Pop, Ozzy Osbourne and The White Stripes acting as ambassadors for the day, vinyl enthusiasts flock to local…

Cookies, dynamic pricing, and saving yourself on travel costs!

A clever, if somewhat furtive, method of making the most out of potential consumers, online marketers are using dynamic pricing strategies based on cookies. Cookies, stored on your computer (I’ll get into that in a second), are costing you money on a number of sites people use to shop online for clothes, airline tickets and…

Hashtags and going viral

For the few still unfamiliar with hashtags, Twitter added the feature in 2007 as a way for users to group their posts with others within the confines of their 140 character post limit. Other social media sites such as Facebook, Instagram and Pinterest have since adopted the hashtag, and it’s become an integral part of…

Streaming and the music industry

With Spotify providing over 100 million members with approximately 30 million songs, and YouTube’s almost unfathomable amount of videos viewed by over 1 billion users, the music industry and many aspiring musicians should be jumping for joy at the massive audience they have the potential to reach. But they’re not. Thousands upon thousands of the budding young stars…