The Future of Digital Marketing – Artificial Intelligence

The second instalment in the Future of Digital Marketing looks at artificial intelligence, or AI. The phrase ‘artificial intelligence’ generally conjures up thoughts of malevolent computers in space, or of humanity-destroying robot corporations, however we humans are becoming closer and closer to achieving true AI. While the jury is out on the official definition of…

The Future of Digital Marketing – Machine Learning

In the first instalment of The Future of Digital Marketing, we’ll have a look at machine learning and what it means for technology in general, but marketing specifically. First, what is machine learning? Machine learning is, in essence, the process in which a computer finds patterns in a given set of data, and then utilises…

Record Store Day

The recently celebrated Record Store Day is held annually on a Saturday in the middle of April. The day was created and celebrates the unique culture of the independent record store. With famous artists such as Iggy Pop, Ozzy Osbourne and The White Stripes acting as ambassadors for the day, vinyl enthusiasts flock to local…

Cookies, dynamic pricing, and saving yourself on travel costs!

A clever, if somewhat furtive, method of making the most out of potential consumers, online marketers are using dynamic pricing strategies based on cookies. Cookies, stored on your computer (I’ll get into that in a second), are costing you money on a number of sites people use to shop online for clothes, airline tickets and…

Hashtags and going viral

For the few still unfamiliar with hashtags, Twitter added the feature in 2007 as a way for users to group their posts with others within the confines of their 140 character post limit. Other social media sites such as Facebook, Instagram and Pinterest have since adopted the hashtag, and it’s become an integral part of…

Streaming and the music industry

With Spotify providing over 100 million members with approximately 30 million songs, and YouTube’s almost unfathomable amount of videos viewed by over 1 billion users, the music industry and many aspiring musicians should be jumping for joy at the massive audience they have the potential to reach. But they’re not. Thousands upon thousands of the budding young stars…

Social Media Marketing for Small Businesses

For small business owners, advertising mediums such as television are too expensive, and radio or print advertisements are outdated and more often than not, don’t reach the target demographic. Thankfully, the internet and more importantly, its slew of social media sites provide an arena for anybody with an internet connection to view content created or…

The Rise of Wearable Technology

The Apple Watch, various offerings from Garmin and LG, and devices like Google Glass have brought to the (wealthy) masses technology only previously dreamt of in science fiction films. From providing real-time updates of text messages and phone calls, organising day-to-day tasks, and measuring steps taken and heart rate, wearable technology devices are the future…